Converse saves the 100 club in London


Department "doing the right thing", Converse has decided to prove that rocking image of theirs isn't just for show, and stepped in to sponsor the 100 club, the Oxford Street music venue that was facing closure due to escalating running costs. The news that the 100 club might close had music fans and industry superstars alike in mourning, Sir Paul McCartney, Liam Gallagher and Mani from Primal Scream were all backing a campaign to save it.

XFM reports that Converse has stepped in to prevent the closure of the club. I remember partying there when I was 16, do you have any good 100 club memories?

"We at Converse are very excited about our new partnership with the legendary 100 Club in London. Converse’s commitment to being a catalyst for creativity is at the heart of the brand and we are dedicated to championing and supporting artists, fans, the music scene, venues and the experience. Converse and the 100 Club both share a love for music and this partnership is a great opportunity to reunite the 100 Club with a generation who experienced history inside its walls, as well as introduce it to a new generation with a vow to bring the best in music to its legendary stage."

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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