Cool... not!

"Some think cool is a cliche. Bruce Crouch, partner and creative director at the advertising agency Soul, calls the word 'the most overused one in advertising. I don't find it very cool to use the word cool.'" from

So does that mean we can now use "cool" in a surfeited, triple-post-ironic sorta way?

hat tip: clayton/adlist

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.