Both television and radio advertising sales proved to be a big financial win for Corus Entertainment Inc. to the amount of CAN $19.4 million dollars.
Strong growth in radio and television advertising boosted Corus Entertainment Inc.'s third-quarter profit to $19.4 million, the company reported Thursday.
The earnings, which amounted to 45 cents a share, compared with a loss of $51.2 million or $1.20 a share for the same period a year ago, when Corus took a write-down of $85 million on the value of its film library.
The results beat the average estimate of 41 cents a share by analysts surveyed by Thomson Financial.
Radio advertising sales were strong at a time when Canadians are listening to the radio less.
An example of the power of advertising.