Crate Recession Allowance Program (C.R.A.P.).

Got an email tip about Crate, the new agency that launched on Tuesday headed up by copywriter/art director partners Jeff Roach and Matthew Hollingshead - where they instantly upgraded themselves to Director of Strategy and Creative Director respectively. They say: "Crate is a creative communications agency with a marketing technology focus. With digital leadership in Social + Mobile platforms, Crate was founded to help clients leverage the social web in their integrated marketing communications and advertising campaigns."

Since new agencies launch all the time, and old agencies are trying so hard to play with all the interactive schemes out there Crate decided to join the fun, promoting the Crate Recession Allowance Program. You can leave a message and it'll be posted to twitter in real time.

The first thing I did was listen to the message. Hear @YuriMurin - below.


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Crate continues "For the launch of Facebook site, Crate looked to demonstrate their creative capabilities, social media innovation, and to talk about their value proposition as a cost-effective creative agency. The result is the Crate Recession Allowance Program featuring chairman, Yuri Murin. The website asks marketers to leave a voice message for Yuri at 1.800.515.7937 for a chance to be named a C.R.A.P. recipient. The message will be posted in real-time to a live Twitter account for anyone to hear." I get all that apart from "facebooksite" what the hell is that?

In these tough times, many of our advertising agency colleagues are offering "coupons", "stimulus packages" and "no fees" to win new business. Even though Crate already provides that hard-at-work value that your business deserves, we're pleased to announce our very own incentive scheme, the Crate Recession Allowance Program. We'll buy you breakfast, let you use our car, or even bake you cookies for the office. It's simple to apply, just leave us a message.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.