Crate continues "For the launch of http://wearecrate.com Facebook site, Crate looked to demonstrate their creative capabilities, social media innovation, and to talk about their value proposition as a cost-effective creative agency. The result is the Crate Recession Allowance Program featuring chairman, Yuri Murin. The website asks marketers to leave a voice message for Yuri at 1.800.515.7937 for a chance to be named a C.R.A.P. recipient. The message will be posted in real-time to a live Twitter account for anyone to hear." I get all that apart from "facebooksite" what the hell is that?

In these tough times, many of our advertising agency colleagues are offering "coupons", "stimulus packages" and "no fees" to win new business. Even though Crate already provides that hard-at-work value that your business deserves, we're pleased to announce our very own incentive scheme, the Crate Recession Allowance Program. We'll buy you breakfast, let you use our car, or even bake you cookies for the office. It's simple to apply, just leave us a message.