Crispin Porter and Burger King split
The Burger King account, worth $300 mil. annually in major measured media, has left Crispin, reports AdWeek. Crispin Porter + Bogusky has been their agency of record for seven years, taking over the account in 2004 in a shift from WPP Group’s Young & Rubicam. CP+B launched the subservient chicken with the Barbarian Group had people dump their facebook friends for a Whopper, discontinued the whopper - just to see how people would react (they freaked out). They launched BK perfumes, sung the virtues of ranch dressing, and launched the BK King mask. We'll miss those kooky hijinks.
In a statement this morning, the marketer and agency noted their past “innovative and engaging” campaigns, which ranged from the interactive "Subservient Chicken" to ads featuring a character wearing a Burger King mask. The statement offered no explanation for the split.
Burger King picked up the One Show Client of the Year award in 2008.
More at Adage
The split follows major churn in the marketing suite at Burger King. In February the chain announced the departure of Exec VP-Global Chief Marketing Officer Natalia Franco, only nine months after she joined the fast feeder. Her predecessor, Russ Klein, took a leave of absence in September 2009, and the company confirmed his departure in November.
The news about Ms. Franco came in conjunction with changes to the company's global brand management and operations, as well as to its North American marketing structure. Burger King has aligned the company's global brand marketing and global operations teams to create a single function. Burger King's North American CMO, Mike Kappitt, who reported to Ms. Franco, left the company in December.
Burger King has been pulling back on its marketing budget slightly over the past three years; according to Kantar Media, it spent $301 million on domestic measured media in 2010, down from $308 million in 2009 and $327 million in 2008.
It wasn't immediately clear what impact the end of Burger King's partnership with its lead creative shop will have on its relationships with other agencies on its roster, such as WPP's Wunderman and independent Edelman.
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