Cross-dresser too much for the Finns and the Lebanese.

Adland: 

Panos swimwear catalog used Sweden's popular drag show artist Richard Engfors as their swimsuit model.
The collections concept is Unlimited Love, inside the swimwear there's a poem written by the designer, it refers to Sappho, one of the earliest writers about female homosexuality, and Aphrodite, the goddess of love.

This bold move got plenty of press attention, the newspaper aftonbladet reported that the catalogue has been rejected in Lebanon and Saudi Arabia, and now Finland. The catalog was sent out to 17 out of 25 target countries but has now been recalled. Panos has chosen to reshoot with the greek athlete Aleka instead.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • NoCloset's picture
    NoCloset

    Excellent new twist on the old boring Bikini-babe catalog - shame they had to retract it. (all puns intended).

    Mar 25, 2004
  • caffeinegoddess's picture
    caffeinegoddess

    I agree. I don't think it's offensive at all. Would these same countries freak if it was a woman in men's clothing? Doubt it.

    Mar 25, 2004
  • Dabitch's picture
    Dabitch

    Saudi might - though I seriously doubt any bikni-catalogs make it past the customs there.

    Mar 25, 2004
  • adlib's picture
    adlib

    That's brilliant. He really pulls it off well too. RuPaul has got nothing on this guy.

    Mar 25, 2004
  • Neo's picture
    Neo

    While this guy really does do the dragqueen thing on a whole 'nother level - you can still tell it is a man. I think it's quite a crazy twist, better than any regular boring supermodel... Who exactly is offended? Anyone here? If so would you mind explaining why?

    Mar 26, 2004
  • NoCloset's picture
    NoCloset

    I'm not offended, I thought it was clever. Considering how unattainable the skinny model physique is for the average woman past 18 I thought women might find the idea amusing as well. It's a clever comment on so many levels.

    Get out of the closet. It's dark in there.

    Jan 12, 2008

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