Cross-dresser too much for the Finns and the Lebanese.

Panos swimwear catalog used Sweden's popular drag show artist Richard Engfors as their swimsuit model.
The collections concept is Unlimited Love, inside the swimwear there's a poem written by the designer, it refers to Sappho, one of the earliest writers about female homosexuality, and Aphrodite, the goddess of love.

This bold move got plenty of press attention, the newspaper aftonbladet reported that the catalogue has been rejected in Lebanon and Saudi Arabia, and now Finland. The catalog was sent out to 17 out of 25 target countries but has now been recalled. Panos has chosen to reshoot with the greek athlete Aleka instead.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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