The current Domino trend in advertising.


Adgrunt Hlebarov though we should send the Guinness tipping point to the Badland corner for doing the domino-thing that the Honda Cog (inspired by Der Lauf Der Dinge) already did way back in 2003, and I promised an honorable mention if we could get a hold of the Claes Ohlsson campaign. Thanks to another adgrunt, deep.ed a.k. Swedish ad blogger Researcher's tracking of the trend we have not one but five six more things to put in here with it!
Without further ado, Guinness vs Claes Ohlson, vs Sony vs Tekserve vs a Fat Boy Slim video. Seems Fat Boy slim videos are the main source of badlandian inspiration for some. Oh dear, I almost forgot Miller's "Dominoes" which fits here as well.

Current Claes Ohlson campaign in Sweden

Fat Boy slim video - researcher posted here

Sony Ericsson Neverending story


Miller Lite – Human Dominos (2003) 0:60 (USA)

Last but not least, Guinness:

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • payote's picture

    There's also a teaser ad for the Verizon Voyager touchscreeen phone running here in the States that uses the domino theme as well.

    Nov 23, 2007
  • Dabitch's picture

    Also, here's "the big idea" one for SkyOne

    Nov 24, 2007
  • Plywood's picture

    Here's one more shitty domino spot... It's for Sirius satellite radio:

    Nov 26, 2007
  • Dabitch's picture

    Thanks Plywood. Holy cow, this one is never going to end is it?

    Nov 26, 2007
  • Dabitch's picture

    .....and just to answer my own question. No, probably not. I just remembered Lingon's Blond - the non-alcoholic beer ad campaign from the late nineties. Here's their domino version which deserves an honorable mention. I liked that campaign.

    Nov 26, 2007
  • aiiobo's picture

    This is hilarious. Remind me to never use a domino idea again.

    Nov 28, 2007

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