Built it and they will come. And come they did. But they left as an angry, blood-thirsty mob!
Click here to see what happens when two Czech guys create a fictional hypermarket, promote the hell out of it and tape the entire con job.
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Remember The Czech is in the Mall 2003? :) That's when they got press in The Prague Post for this film/dvd. Not bad!
PS, Stay Free posted about it now too.