dabitch presents The Claymore Project - Super Bowl Commercials Archive

Super Bowl commercials - so what's the big deal about them anyway? They're just commercials.
Then again, maybe they're big, extravagant, glorious, fantastically creative spectacles of free enterprise celebrating art and commerce at their best. Well... at least a bunch of them are.

Like it or not, commercials are mirrors of our society. As a result, they become an important part of our culture and history. So good or bad, nice or nasty, gorgeous or ugly, bland or spicy, we've gathered them here.
And because we are who we are, we decided to take things a few steps further by taking a few steps back.

Just click one of the bowls above and enjoy. - Clayton T. Claymore

Currently showing superbowl commercials from 1979 til 2004, plus special bonus early-early years: that's 30 years of superbowl ads, the years 1973 and the bigger 1976 are bonus years that are not complete. Counting 2004, that makes 30 years. Beat that! ;)

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

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