Dancing Butchers Boogie Into Trouble With Sacred Cow

New Zealand Beef and Lamb bought and ran a commercial from Meat and Livestock Australia featuring butchers dancing and singing down a crowded street in a style familiar to many urbanites. Hare Krishnas were not amused. The Hare Krishnas complained. The commercial was pulled.

When the spot aired in Australia last year, it drew complaints from Hare Krishnas, Hindus, vegetarians and meat-eaters. In that case, the commercial wasn't pulled.

See the "Red meat. Feel good." dancing butchers spot here and judge for yourself.

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Comments (2)

  • Dabitch's picture


    dancing krishna-butchers!

    i wonder what the creative team had been smoking that day.. ;-)

    Apr 20, 2003
  • Dabitch's picture

    Gotta love the Krishnas comment:

    "Our business is to engage people in spiritual life in some way or another and even though these butchers are taking the mickey out of us a bit they are indirectly chanting within their heads," he said.

    taking the mickey? :)

    and what does the christian commandment "thou shalt not kill" really mean? "not kill people" or perhaps "not kill animals"?

    (i suppose that was flamebait - but the thought struck me the other day it might mean thou shalt not kill *anything*)

    Apr 20, 2003