The Day After Tomorrow Greenpeace spoofsite

Adland: 

It didn't take Greenpeace too long to spoof the movie website The day after tomorrow with their own version; The day after tomorrow.org, and we wouldn't expect less from the green cyberactivists.

Greenpeace twists the movies climate change drama around by asking: "The Day After Tomorrow - Who will you blame?"

"Millions of people will see this film and want to do something about the growing menace of global warming. When they visit our site, they'll learn about the real life disaster of climate change - currently being directed by Esso and produced by George W Bush," said Rob Gueterbock of Greenpeace. "This movie may be fiction, but climate change is real and we know who the bad guys are."

Greenpeace website includes movie trailers, featuring real impacts of climate change and the possibility to change the outcome of it by "taking action" now. Hat tip to Michiel

Comments (1)

  • adlib's picture
    adlib

    Great idea - I expect nothing short of great ideas for Greenpeace with all those brilliant gems every ad agency creative pitches to them daily. They've been slacking a little ad-wise lately, good to see them back.

    May 15, 2004

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.