The DDB / WWF 911 / Tsunami commercial kerfluffle recap post.

Update: The One Show has a new rule: will ban scam ad creators for five years.

Just to make sure everyone is up to date, here's a big linktastic post with all the fun stuff regarding the DM9DDB / DDB Brazil 911 tsunami WWF ad, and commercial. For those who missed it, here's the video ad.

Best line of the week: It just shows how one horrible ad, these days, can do a tsunami's worth of damage. quipped Adweek's Barbara Lippert in "DDB Brazil's 9/11 Ad: A World of Trouble".

the US wwf strongly condemned the ads - and said at first they had nothing to do with it but then had to change their statement - so now it's unclear if Brazil WWF lied to US WWF or if Brazil WWF were never contacted by US WWF in the first place. Who knows. By Monday I'm sure this will all be blamed on aliens.

Dog and Pony Show has a suggestion on how to stop fake ads forever which is to ban ad agencies caught with a scam ad from entering any award for X amount of years. Yeah, that'll happen.

Should DDB still be ad agency of the year? Yes, since the WWF approved the ad. - I did other Bambuses regading this ad today here's the Bambuser page - this is outdated.

DDB Brazil did make a commercial for WWF 911 / Tsunami - it was submitted to Cannes Lions 2009.

The post we got sick of updating: DDB Brazil 911/Tsunami ad gets one hundred angry comments at Adfreak (updated, yet again) - honestly Adfreak's original posting here 911 was nothing according to the WWF now has over 180 angry comments and I can't even count the many red updates.

Comments (2)

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.