Dear Natwest bank, phishing spam is killing your brand.

Adland: 

Dear NatWest bank, I was never your customer.

Spam pretending to be from Natwest bank, rambling on with mindnumbing phrases like: "security and confidentiality are at the heart of Natwest Bankline. Your data (and your money) is protected by a number of technologies, including Secure Sockets Layer (SSL) encryption." then asking me to:"Please login to Natwest online banking using the link below and follow the instructions on the screen." ensures that I will never be your customer, even if I did move back to the UK.

These spams are really beginning to piss me off. Last week alone, I received exactly 467 of these stupid Natwest spams. And it hit me. Phishing spams kill brands. I could never trust a bank that allow their name to be abused in such a way.

So where is the IT-brand-brigade, whose job it is to ensure that the brand isn't sullied by internet bullies? To busy commenting on blogs and youtube I assume - I've seen so many "brand managing" tactics go that route. Stopping spam like these should be part of the online brand managing gig as well. Heck, get together with a bunch of other large banks, and form a taskforce that works on stopping all forms of phishing attempts and use that in your brand communication and I might even begin to trust banks again.

Comments (7)

  • alex's picture
    alex

    I quite enjoy following their links, and logging in with an incredibly obscene and imaginative curse. I don't know if anyone ever sees them , but it gives me a bit of satisfaction.

    Jun 30, 2008
  • Dabitch's picture
    Dabitch

    Well someone is doing the phishing so THEY see it. :)

    Since posting this I got ten more. Incredibly annoying.

    Jun 30, 2008
  • RLDavies's picture
    RLDavies

    If you answer it, they know it's going to a live address and you'll only get more.

    Jun 30, 2008
  • alex's picture
    alex

    Hadn't thought of that. Crap.

    Jun 30, 2008
  • Dabitch's picture
    Dabitch

    Oh I never reply. I get them to dud addreeses such as "gapingvoid@" which was a user-email/his mailinglist way back in 2002 or something.

    Jun 30, 2008
  • purplesimon's picture
    purplesimon

    Forward them to the members of the board at NatWest or Royal Bank of Scotland (parent company) then you'll probably find they do something about it.

    >> Off to find email address of CEO, see how he/she likes it.

    Then again, just thinking - does the CEO of NatWest already receive phishing emails - and does he/she get them for other banks?

    Jul 01, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.