Decapitated golden horse-head mailer freaks out brands in Sweden


Gyllene Hästen (the golden horse) are reminding agencies and clients out there that they're eligible for an award if they just enter. I was in the jury last year together with some old-school virtual friends of mine as we all used to hang out in the Swedish advertising forum Bold back in the day. At the end of a long day of casting votes we had two entries with the same score. We really wanted to saw the golden horse in half and call it a day.

Clas Ohlsons on the other hand, who received the horse-head depicted above freaked out. The note with it reads: "we know that you have clients in Dalarna... it's less than two weeks left" and it all sounds vaguely threatening. But all it's really doing is reminding the hardware-store chain Clas Ohlsons that they should hurry up and enter. Still Clas Ohlsons security manager phoned up the sender Jesper Wallerborg to have a word.

We got one too and will be using it to scar the offspring for life. Moahahaha.

The golden horse is based on the regionally traditional dalecarlian horse, it's a local award for advertising and events by regional agencies and for regional clients.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.