MINI launched a new online Viral Campain called Def MINI Records.
They signed a few Bands (or created them) and produced some smash hits with fancy Lrics about their Product Benefits.
N'CAP - sweeter than sugar
Runflat - the lonesome cowboy
The Disc Brakes - record-breaking, nothing faking
And watch out for the ultimate Fun Game "Butt-Memory"!