This defies explanation, but the legs garters are quite nice. UPDATED!

Adland: 

Ladies and gentlemen, the Subservient Chicken from Burger King.

Here's some starter commands for y'all - So far, I've gotten him to flap, hop, jump, roll, hide, beg, moon, sit, scratch, run, and best of all, vogue! Find out what else he'll do, then add your finds to this post's comments.

This proves it folks. Crispin Porter + Bogusky has access to better drugs than us.

UPDATE: Collaborative credits also go to the fierce creatures at The Barbarian Group, who did a remarkable job with CP+B, so keep trying to catch'em all.

The site wasn't supposed to be officially live until Thursday night, but it had already received two million hits by noon Wednesday. Oops. Our bad.

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (27)

  • claymore's picture
    claymore

    I found the following commands also work: kneel, choke the chicken, wiggle, do the hokey pokey

    The folks at mefi have now found this too, and they have succeeded in the following commands: camera, moonwalk, pushups, jumping jacks, burger, clapper, handstand, electric slide, egyptian, book, blanket, peekaboo, artichoke, flip me the bird

    Apr 08, 2004
  • claymore's picture
    claymore

    the following commands come from adland's adlist:
    sit like a girl, do the worm, pole dance, strip, and "do a somersault" gets interesting results.

    Apr 08, 2004
  • Dabitch's picture
    Dabitch

    "Make chicken sandwich" is rather cute....

    Apr 08, 2004
  • claymore's picture
    claymore

    Try, "Crispon Porter + Bogusky" then their correct spelling, "Crispin Porter + Bogusky" Different results.

    Apr 08, 2004
  • Dabitch's picture
    Dabitch

    He ain't a housetrained chicken.....

    Apr 08, 2004
  • kidsleepy's picture
    kidsleepy

    it is me or is this just a nice, fun, cyber viral representation of a really stupid pun? to me it's a looooooongggggg way to go for a ham, erm...chicken sandwich.

    and um oh yeah, sorry but, do you think we might want to actually sell something while we're busy being weird, and um, borrowing from the office?

    but i'll bet all the ad agencies will be impressed with it.

    Apr 08, 2004
  • claymore's picture
    claymore

    IMHO, the BK TV campaign ain't borrowing from the BBC's The Office any more than The Office borrows from Office Space, The Fall and Rise of Reginald Perrin, Herman's Head, 9 to 5, Spinal Tap, Hee-Haw and every other sitcom and mockumentary out there.

    On this slave chicken viral thing, it's kinda fun and interesting and gets Joe and Jane Public (and the advertising press/rival agencies) to voluntarily spread the word. And there's little wrong with that. That is, unless you're a funeral parlor or toxic waste facility.

    As for the message, the sight does tell us right off that the chicken will let you have it your way. That's BK in a nutshell...errr... chicken outfit.

    I think it's a hoot. Or a cluck.

    Apr 08, 2004
  • Neaner's picture
    Neaner

    *waves at all the Crispin folk coming out from behind the couch*

    This ruined my day, I didn't get any work done. Type "McDonalds" and he'll nod 'no'.

    Apr 08, 2004
  • Imanaddy's picture
    Imanaddy

    He does a mean Macarena - and a great impression of Arnold......

    Apr 08, 2004
  • caffeinegoddess's picture
    caffeinegoddess

    and if you type "burger king" he gives a big thumbs up to the camera.
    I love this idea. It ties in nicely with the "have it your way" theme of the Burger King brand. I'm not sure that it will result in a jump in sales but it's fun. Which means it could be aimed more at the current customers rather than as an attempt to attract new customers.

    Apr 09, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    try "Act like a dog," "fart," and "split"

    Apr 09, 2004
  • Dabitch's picture
    Dabitch

    This chicken is a suave dancer, he knows the hustle too - I'd take him out to boogie if he knew the Watusi and didn't think the Bristol Stomp was something kinky.

    Apr 09, 2004
  • junyr's picture
    junyr

    "chicken or the egg" results in a mediocre, but humourous attempt at laying an egg, i think.

    Apr 09, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Is this in support of some new campaign, or just something to show that you "have it your way" with chicken as well? I get it -- I love it -- but I'm wondering if there's something I'm missing.

    Apr 09, 2004
  • caffeinegoddess's picture
    caffeinegoddess

    He does a nice tango too. Although I still one of my favorites so far is "spank yourself". Just funny.

    Apr 10, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Checked this out and then four people appeared from behind the couch! See if you can catch them too!

    Apr 13, 2004
  • Hidden Persuader's picture
    Hidden Persuader

    NEW YORK (Reuters) - Burger King, the world's No. 2 hamburger chain, is moving forward with plans to capitalize on the success of its offbeat "Subservient Chicken" Web site while making sure to keep its hero below the mainstream radar. Branding experts think Burger King is doing the right thing by keeping the chicken out of the limelight, and said the mystique will allow it to retain its appeal among 20- to 30-year-olds who may not respond to more overt marketing. In CNN

    May 13, 2004
  • Dabitch's picture
    Dabitch

    However, Lewis did not rule out the possibility of the chicken popping up in one of Burger King's television ads.

    Strange they didn't note in this article that the Chicken has already appeared in an ad where the girls make him pick up a pencil....

    May 13, 2004
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Try duck, hump, lay an egg, strip, dance, play dead, and even fart!

    Jun 18, 2004
  • deeped's picture
    deeped

    Good morning Vietnam! Don't you think we already done that? ;)

    Jun 18, 2004

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