Define creativity?

Adland: 

HOW Magazine carries a good article Creativity Demystified
by Dr. Jay L. Brand. It ends on the same Isaac quote as Herman Vaske named his book after. It is well worth a read. While you're out there - surf past UnDesign's Orbit and design a un-advertising campaign by building a banner you can show off on their site. Brilliant.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.