Define creativity?

Adland: 

HOW Magazine carries a good article Creativity Demystified
by Dr. Jay L. Brand. It ends on the same Isaac quote as Herman Vaske named his book after. It is well worth a read. While you're out there - surf past UnDesign's Orbit and design a un-advertising campaign by building a banner you can show off on their site. Brilliant.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.