It was an ad for Chrysler, it had no funny gags or groin-kicks, but it did have a celebrity cameo. And even if @adlandjones tweeted he wasn't sure if Eminem was coming to kick his ass if he didn't buy a Chrysler, this is the ad that won the hearts of the Superbowl watching general public. Joe Public told me so, this was my most favorited tweet of the evening.

Like the Clydesdales bow in 2002, America needed this ad. Detroit needed this ad. It was a 3 million dollar pep-talk that actually pep-talked. Well done Chrysler.

Only one problem though, nobody can afford to buy a new car.