diesel sponsored protest - not.


Irony does a double somersault with a twist as protesters decide to create a Diesel sponsored protest - by following the real Diesel ads examples - outside Diesel's competitors shops, no less.

The spacehijackers anti-Diesel diesel action was pretty twisted.

"The shoppers were suitably confused, with some thinking that we were simply a group of anti-capitalist protestors. This was fine, as we managed to stop a good number of people entering the stores and raise a few anti-GAP cheers from the public. Others saw through the mask and assumed that infact we were Diesel fans (and perhaps actually Diesel sponsored), this group were generally suitably annoyed, and seemed to develop a new dislike for Diesel."

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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