Diesel's Donald

Diesel has launched their latest campaign which you may have spotted in magazines already - now with a warped mascot called Donald who promises happiness.

Do read more to see some great images of Donald, an example of an ad, and the link to Donalds homepage. (updated)

Donald - a warped RonaldMcDonald on Acid perhaps, or just his cousin, looks like a cross between a teletubby and a nightmare you had as a child, but rest assured, he is a nice fellar. We think.

Here Donald reclines in the woods with a refreshing beverage , in a red jumpsuit and matching gloves. All sold seperatly. Batteries not included.

Donald was conceived by the Diesel team at KesselsKramer.
He was photographed by Carl-Johan Paulin and Acne helped design. Who made the mask is still a ?.

More of this character and his happiness is available at:


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.