The Dior store NYC hides behind the worlds largest Dior bag instead of scaffolding

Dior Hides Renovations Behind World's Classiest Scaffolding found via Brandflakesforbreakfast. Yes, when you have to renovate your shop, you might as well use that ugly old scaffolding in a creative way to make your brand still stand out. After all, you are paying for that spot.

Comments (2)

  • Dabitch's picture

    Just a note, a tweeter reminded me of Louis Vittons Paris stunt last december (I have no concept of time this was in 2004). Yes, they had giant LV-bags instead of scaffolding.

    Aug 18, 2010
  • martinwjordan's picture

    Classily done. What do they do with it when it's done tho? What's it made of? Hmmmm

    Aug 18, 2010

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.