The Dior store NYC hides behind the worlds largest Dior bag instead of scaffolding

 
 

The Dior store NYC hides behind the worlds largest Dior bag instead of scaffolding

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Dior Hides Renovations Behind World's Classiest Scaffolding found via Brandflakesforbreakfast. Yes, when you have to renovate your shop, you might as well use that ugly old scaffolding in a creative way to make your brand still stand out. After all, you are paying for that spot.

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Just a note, a tweeter reminded me of Louis Vittons Paris stunt last december (I have no concept of time this was in 2004). Yes, they had giant LV-bags instead of scaffolding.

Classily done. What do they do with it when it's done tho? What's it made of? Hmmmm

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