The Dior store NYC hides behind the worlds largest Dior bag instead of scaffolding

 
 

The Dior store NYC hides behind the worlds largest Dior bag instead of scaffolding

Dior Hides Renovations Behind World's Classiest Scaffolding found via Brandflakesforbreakfast. Yes, when you have to renovate your shop, you might as well use that ugly old scaffolding in a creative way to make your brand still stand out. After all, you are paying for that spot.

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Just a note, a tweeter reminded me of Louis Vittons Paris stunt last december (I have no concept of time this was in 2004). Yes, they had giant LV-bags instead of scaffolding.

Classily done. What do they do with it when it's done tho? What's it made of? Hmmmm

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