Ditching good creative, fearing client

"A charity campaign warning of the dangers of passive smoking has been scrapped by an advertising agency to prevent an embarrassing run-in with one of its most valued clients - British American Tobacco.

Ogilvy & Mather had offered to devise a free advertising campaign entitled "passive smoking kills" for a leading anti-smoking charity. It featured a hard-hitting and disturbing poster, showing a cigarette, designed like a barrel of a gun, firing a bullet.

"Then they rang back to say they couldn't go ahead. They sounded embarrassed but said that it would represent a conflict of interest with BAT. They seemed so in fear of ... their client that they have ditched a really good ad."

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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