Ditching good creative, fearing client

 
 

Ditching good creative, fearing client

"A charity campaign warning of the dangers of passive smoking has been scrapped by an advertising agency to prevent an embarrassing run-in with one of its most valued clients - British American Tobacco.

Ogilvy & Mather had offered to devise a free advertising campaign entitled "passive smoking kills" for a leading anti-smoking charity. It featured a hard-hitting and disturbing poster, showing a cigarette, designed like a barrel of a gun, firing a bullet.

"Then they rang back to say they couldn't go ahead. They sounded embarrassed but said that it would represent a conflict of interest with BAT. They seemed so in fear of ... their client that they have ditched a really good ad."

Adland: 

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