Do taglines work?

Brand consultancy Emergence conducted a survey on tag lines for 22 of the US's top marketers. Results were not very postive. Marketers like Kmart, Staples and Circuit City got a 0% recognition.

Personally, I think that some of this has less to do with tag lines not working and more to do with the tendency for some brands to have a new tag line every 8 months. Add a comment and tell us what you think.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Oct 04, 2003

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