Don't Get Hoodwinked By A Counterfeit Mini

Crispin Porter and Bogusky is at it again with a new campaign for the Mini Cooper. The campaign gives all the info on how to spot a counterfeit mini, and promotes making the streets genuine once again.

Their ads lead viewers to visit counterfeitmini.com, where there there is further information on learning how to distinguish a fake from a real mini.

The Counter Counterfeit Commission describes itself as:

The Counter Counterfeit Commission is an independent, bipartisan organization with the tireless mission of countering counterfeits and protecting you from being duped and disappointed. For some time now, the CCC has been combating the criminal element responsible for knock-off goods ranging from watches to sunglasses to little porcelain figurines. But last year, the decision was made to shift our efforts and focus solely on the newest and most atrocious kind of deception: counterfeit MINI Coopers.
We are dedicated to protecting and educating the public about this growing epidemic.

In the Confiscated Counterfeit section you can view a quicktime of the CCC at work on boarder patrol with their trusted canines, sniffing out attempted smuggling. You can submit fakes, rate the fakes, and learn how to detect a fake. There is also a DVD for sale which further goes into the details of fakes, how they are created and hear from victims how were taken in.

Also on the site is a phone number (with a Colorado Springs, CO area code) for calling in suspicious activities. You get Manny's voicemail at the Counter Counterfeit Commission and a "I'll be out until the end of the month doing deep undercover work so leave a message". Apparently Manny will be using the name Bosco and will be found under the Copacabana in Brazil.

Comments (7)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    What exactly is the point of this? If you actually buy some huge 80s 4 door sedan thinking it is cooper you must be a real idiot. How could it even be a problem? Where did this "Counter Counterfeit Commission" get the money to pay for this ad anyway?

    Oct 29, 2005

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.