A good example of reverse psychology in advertising. It's chock full of celebrities so it's semi-entertaining. Jennifer Aniston, Leonardo Dicaprio, Halle Berry, Sarah Silverman and many more tell you not to vote, because seriously who cares? Who cares about your children's education? Melting ice-caps, pfft, I hear polar bears can swim. Terrorism? Bah, who cares? Nobody cares. You don't have to vote. Nope. Don't vote. You don't want to anyway. It's not like you care.

Credit: "Don't Vote" Talent: Jennifer Aniston, Leonardo Dicaprio, Halle Berry, Sarah Silverman

Comments (3)

  • Dabitch's picture

    What the heck, didn't anyone send a memo to Jamie Foxx about the keffiyeh kerfuffle caused when Rachael Ray was sporting a kaffiyeh like that in a Dunkin ad? :)

    Oct 04, 2008
  • kamari's picture

    Oh Foxx, you're in so much trouble now.

    Oct 04, 2008
  • JAxelsson's picture

    Good example of reverse psychology, but also a great example of subliminally telling people how to vote as well. It is specifically trying to get certain people more fired up than others.

    Another point this video highlights is the American Celebrity Culture. Why would people get their political information from actors? It's not like they're famous for using their minds. Sort of odd when compared to other countries.

    The Viral aspect of this video makes me ponder the channels of information distribution in the modern world. Nowadays you can probably go through your whole day thinking that whoever you wanted to win last nights debate or whatever the topic of the day is, is the majority view. The radio, TV, or websites you view will cater to your world view. Just like these viral videos will no doubt be showing up in places where they can influence people who are more likely to be influenced by its message. Would you post this video on a conservative Blog or on TMZ? This is a pattern we see all over the world. Especially in places that limit which channels of information get through to people. A great benefit of today's world, but also a great flaw.

    Oct 04, 2008

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Robblink I am a copywriter in New York City, always looking for the best ads