Dove shows model from arrival, to shoot, to poster
The next step in Dove's campaign for real beauty shows the evolution from when a model arrives, gets makeup and hair, does the shoot and eventually gets mangled into some long necked manga eyed supervixen in photoshop before the ad poster is done.
It's reminiscent of Flicka's interactive campaign which let you explore the before and after photoshop - except in film format. Nicely done.
Sure, you think it's redundant, but while we know how the pictures are made there are people out there who think that Kirsten Dunst has perfect teeth and doesn't look like a hobbit. All in the name of educating these poor naive fools.
Hat tip to adgrunt and pal Leslie Burns-Dell’Acqua
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comments
- What is the name of the song
1 day 10 hours ago - With this card, they're
1 day 15 hours ago - Haha as well as "Why is it?"
1 day 22 hours ago - This was all so much better
2 days 2 hours ago - This wasn't an Abercrombie
2 days 19 hours ago - This just makes me like
2 days 20 hours ago - Ha haha, the way he snogs the
3 days 1 hour ago - Speaking of cereal&feels,
3 days 2 hours ago - Fair enough. You're not a
3 days 18 hours ago - It was always worth a shot,
3 days 19 hours ago



Dove's campaign for real beauty has always been interesting, particularly if you're one of the poor souls that has to churn out the other stuff. But have Dove done enough to convince people that they really want to change perceptions about beauty? So far it strikes me as quite shallow. The agency's work is great but I get the feeling Dove aren't as committed.
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