The Drag Racing Amish Ad

Slate on the Powerade ad directed by the co-star of Napolean Dynomite, which was pulled after a lawsuit:

Shortly after the ad began airing, Pepsi (which owns Gatorade) sued Coke (which owns Powerade Option). Why? Because the 10-hay-bale Amish horse cart is depicted as faster than the 50-hay-bale cart, implying that athletic performance is better enhanced by 10-calorie Powerade Option than by 50-calorie Gatorade. As the text of the suit alleges, "Indeed, the opposite is true: the calories present in Gatorade supply additional energy to working muscles and, as a result, increase endurance and performance. Powerade Option, which contains negligible calories, cannot refuel athletes in a similar manner." (I'm taking this text from a Gatorade blog—the very existence of which stunned me. Can we trust the work of a man who writes a blog devoted solely to Gatorade? In this case, I think we can.)

The powerade drag race commercial is here: Powerade Option - Amish Drag Race (2006) :15 (USA)

about the author