The dreaded hallway test

dabitch's picture
Posted by dabitch on 13. April 2006 - 10:45

Caffeinegoddess points us to this post on the The Advertising Hallway Test - where the bullshit observer describes it very well. You know the one. It's when the client brings home the foamcore and prances it around his office to get peoples votes on which ad they favor. And then the client returns, picking the suckiest idea of the bunch.

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