Harvey Nichols insists the advert, which shows the driver nearly running over a man while using the rear-view mirror to apply her lipstick, was tongue in cheek.
Tongue in cheek or not, the ASA has banned this Harvey Nichols lipstick ad after receiving 12 complaints that the ad was "irresponsible, because it showed unsafe driving, and offensive to people who had been, or who knew people who had been, involved in road accidents."
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The copy of the ad says "a Harvey Nichols Fashion Victim 125 new lipsticks by Pout now available".
The advertising standards authority banned the ad, which appeared in women's style magazines as well on poster sites, after about a dozen people complained.
"Vogue, Elle and Harpers & Queen, which all carried the ad, said they thought it was unlikely to offend their readers."