Dunkin' Donuts breaks new advertising campaign

caffeinegoddess's picture
Posted by caffeinegoddess on 10. April 2006 - 17:31

Dunkin' Donuts breaks a new advertising campaign today with the tagline, "America Runs on Dunkin'". A multi-million dollar effort by Hill Holliday, Boston, the campaign positions the brand as how keeps busy Americans fueled and on the go.

Components of the campaign include eight 30-second and eight 15-second television spots, nine radio spots, a multi-tiered print effort, in-store advertising, outdoor program and online. There are two spots are currently on the Dunkin' site. Check them out here.

Your rating: None Average: 3.6 (18 votes)
Submitted by Plywood on 11. April 2006 - 5:08.
Plywood's picture

Somewhat directionless randomness.
I guess i'm supposed to like it.

Submitted by mpasos on 25. April 2006 - 0:41.
mpasos's picture

AWSOME NEW ADD! Very CATCHY:-)

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