Durex win the Olympics - in the cheeky headline event.

Usain - Not every man wants to be the fastest in the world reads this Durex pster, and playfully aranges a bunch of condoms as if they were the olympic rings. If this ad is for real, and Walesonline says it is, then Durex must have paid quite the buck to be an Olympic sponsor. Considering there's a lot of sex going on in the Olympic village between all those physically tip-top people, it's not a bad idea to have some condoms in your back pocket.

Update: I eat humble pie here making sure everyone sees what the comments beneath this post will tell you, this is a contest entry at the Drum and not a real ad.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Dabitch's picture

    Nicely done by the Durex team, they fooled Walesonline. Not hard these days though, is it?

    Jul 30, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Seems legit.

    Jul 29, 2012