The Dutch government's consumer safety institute firework safety message campaign featuring a spoof Islamist terrorist group has been citisized for being insensitive and depicting a negative stereotype of the muslim community reports The Guardian.
In the video above a man wraps the fireworks around him as if it were a suicide belt - which I swear to Pickard I've seen a Dutch guy do every year on New Years eve at Neuiwemarkt in Amsterdam. Except that crazy Dutch dude is only wearing boots, boxers and a Santa hat with it. He sets them off while wearing them and somehow survived the four New Years Eve's I saw him do it. I have no idea if he's killed himself yet, mind you - nobody stays that lucky for long. I mean, really now.
"What is the campaign hoping to achieve by depicting a negative stereotype of the Muslim community in a fireworks advert?" said Saad Saraf, the chief executive of multicultural marketing specialists Media Reach Advertising.
Saraf, an Iraqi, was particularly offended by images in one ad that show one person strap fireworks around him in a style similar to a suicide belt, which later explodes.
"Are the producers aware that the actors in the advert are speaking in an Iraqi accent; with the current state of affairs in Iraq and the loss of lives as a result of suicide bombing, I question, what were the creatives thinking?," said Saraf.
I don't have anything to add since I'm busy trying to unwrap myself from the strings I got caught in while wrapping gifts. Merry Xmas - today it is Jul in Sweden and presents will opened in T minus 3 hours in this household. Kids are climbing the walls at this point.