Home Depot eat your heart out, the new Gamma stores are here and they show a sleek designed DIY store that looks a bit like a spaceship landed, serving as inspiration for the crafty DIY shopper. VBAT has also redesigned SNS Bank, and with the bright colors, gravity defying displays and curved desks it looks more like an oxygenbar in Tokyo than a stodgy old bank.
The Gamma stores have been redesigned to appeal to younger and more female audience, whilst keeping enough of their old identity to not scare off the die-hard DIYers. The new-look stores are already showing significantly increased sales, with the bulk of the increase coming in the decorative sector, in other words the girls are invading.
SNS Bank (above) is currently implementing the shop design, opening 50 new bank-shops and receiving overwhelming positive feedback. The gravity defying signs aren't just pretty, they make the customers do the work as: "VBAT’s new design positions SNS staff as the core facilitators in providing customers a self-service access to all financial services, creating a more cohesive customer experience between retail and online services. The pilot stores have already reduced the total spend per branch by 40% which is a crucial component in the choice to re-fit all 300 bank shops by the end of 2011." DYI banking!
Andy Palmer Smith, Retail Creative Director for VBAT, says:
Robert de Groot, CEO and Brand Director for VBAT, continues: