EA Canada aggressively recruiting using super-secret nerd language.

 
 

EA Canada aggressively recruiting using super-secret nerd language.

Adland: 

Electronic Arts is attempting to steal away geeky employees from their smaller competitor Radical. Using a large billboard with the message "char msg = {78,111,119,32,72,105,114,105,110,103,0};"
(which translates to "now hiring"), the larger company openly admits it is attempting to siphon workers.

Full story from Canada.com

Comments

oh yeah!

(quietly murmurs)
y'all are gonna hate me for this but I do remember a recruitment ad for a gaming company, made by Ground Zero LA in '99 or so, that spelled the headline 'help wanted' (or something like that) out in hexcode... ;)

Guess this proves the old adage, "Know your target audience," (no matter how geeky...)

Yes, it's brilliant - even if it has been done before in hex and whatnot, still a great idea that works. Love it.

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