Pringles and Hasbro have put their heads together and come up with a novel idea, trivial pursuit questions printed on Pringles. The words are made by food coloring sprayed on the crisp and the answers are on the same side of the crisp as the question - don't eat it before you answer. You must pop and then stop - new rules - before you eat.

Did I see some bulbs go off there in the dark? Advertising on food is nothing new, remember when Robblink yelled "Waiter! There's an ad in my soup!", there are ads jammed between your sandwiches, pizza in the DVDs and Clorox on peoples pizza, ads in your Tokitos and all sorts of unappetizing combinations. Soon there will be messages on everything we eat, hear, see or smell and I'm sure assaulting a few more senses as we discover them. ESP ads for ESPN perhaps?

More about the Pringles at fool.com & Buffalonews (reg. req.). Via [the Hidden persuader].