eBay vs. Sony


‘Tis the night before Christmas and all through Adland,
not a creature is stirring, not even a name brand.
My copy is hung by the chimney with care,
in hopes that a holiday badlander, soon will be there.

Back in 2000, Sony created a series of ads where good 'ol St. Nick is drugged and kidnapped. The pre-9/11 terrorists threatened that X-Mas would be canceled if people didn't shop at SonyStyle.com. The ads were pulled because the client thought they would be offensive.

Fast forward to 2007, post-9/11 kidnappers from eBay Australia abduct Santa and everyone's OK with it!

about the author

Robblink I am a copywriter in New York City, always looking for the best ads

Comments (1)

  • Wendall's picture

    So, they're comparing themselves with kidnappers? What's next, fast food joints comparing the nutritional value of their food to suicide bomber attacks?

    Dec 06, 2007

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