Did these ads copy each other - or did the idea-god simply mess with two creative teams heads at the same time? Who knows.
Ben vs Hi
Shot the 14th of May 1999 (Yes I know this for a fact!) the scripts were probably written in April or so, since even creative hot-shops like KesselsKramer (Amsterdam) follows some kind of routine. Creatives were Johan Kramer (Copy) and Erik Kessels (art). These ads were shot by Petterson&Åkerlund in Sweden. Next Victim ;
Look! There's another elephant! But here the voiceover says that you can bring Hi with you on your vacation, which may explain why the elephant is there. Tag-line is; Hi, keeps it simple.
Like I said, I'm pretty sure it was a complete coincidence. This is just a reminder that ideas , same or similar, do happen to pop into a lot of peoples heads at the same time, and not everything is a on purpose plagiarism. Funny that two creative teams made the connection cellphone+elephant though, but personally, I understand why it's in the Hi ad, but why is there a pet elephant in the Ben© ad? What do you think it is, a coincidence, or an alien conspiracy?
Those of you that have copies of the KesselsKramer book may notice that these screenshots look identical to theirs. Guess why.No, I didn't nick it - this was up before that book was even thought of, K? I did however empty all my floppies over at their office and donated a bunch thinking they might want them (me having a more modern machine that doesn't take no steenkin' floppies). Didn't realize they'd use the data on them. Oh well.