Elite Designers against Ikea campaign

Elite Designers against Ikea

The big blue place is odious, its affordable design is sickeningly shallow and we loathe it even more than we loathe football. Please join us in our unqualified hatred.

Call van der Puups number and you'll be greeted with a "funny accent" message +44 (0) 20 7729 4636 - a little reminiscent of Ugoff - the great pouch designer. This campaign is supported by commercials, posters and press where van den Puup headlines with the choice quote: "Ikea, you disgust me to my kidneys".

What is with this accent-trend? Even the blogging 90-foot woman had one on her answering machine. Is it to hide not-so-funny copywriting? Y'all realize that bad imitations of foreign accents doesn't automatically make flat jokes funny, right? File under: jumped the shark already.

AnonymousCoward's picture
cosmonaut's picture

aahh.. Then it makes sense, thought it was badland stuff.

Robert/Boisen did the JetSetsociety aswell... Allso a anti IKEA organisation. But then it was the upperclass that fought their exclusive right to own status symbols. Kind of same area.

cosmonaut's picture

aahh.. Then it makes sense, thought it was badland stuff.

Robert/Boisen did the JetSetsociety aswell... Allso an anti IKEA organisation. But then it was the upperclass that fought their exclusive right to own status symbols. Kind of same area.

It could have been a rip-off thing again... Just like the like www.ikea-fans.dk and very simelar www.ikeafan.nl

Neaner's picture

I'm not saying Ugoff was better because it was the first quirky designer. Ugoff was way better because he was the funnier quirky designer. This guy is just a cheap Ugoff.

Dabitch's picture

The link is still spreading:

Metafilter has now found the Elite Designers - usually 'ads' don't stay all too long without getting booed at, and there is some boo-ing in the thread but all in all, they seem to be pretty amused by it.

cosmonaut's picture

Who did this, IKEA thing? anyone?

Dabitch's picture

Registrant of the elitedesigners.org domain:

Michael Robert
ROBERTBOISEN & Like-minded
Chr.IX`s gade 1
Kobenhavn Copenhagen

;)

kamari's picture

Robert Boisen did these? For what market (since they are in English)?
I thought that welcome to Orange country gang handled Ikea in Denmark.

Dabitch's picture

It's not Just Robert Boisen - see the reg.req. articles at Brand rep/Campaign. They've joined forces with Karmarama.

'Pretentious designer' stars in new Ikea drive
01-10-2004 Campaign
Karmarama has created a

Neo's picture
Pretentious designer Van Den Puup and Elite Designers Against Ikea are up in arms about the Swedish retailer's home furnishings. Why? They're just too affordable. It's all part of a very funny viral campaign from London agency Karmarama.

- I guess the people at adcritic never did a simple "Whois"?