Elvis returns to sell Tennessee with Dolly Parton

caffeinegoddess's picture
Posted by caffeinegoddess on 25. April 2006 - 13:40

USA Today reports that Elvis Presley will be in ads that break today for the state of Tennessee's tourism with Dolly Parton. It took the advertising agency, Chandler Ehrlich, six months to get clearances to use Elvis.

"When I go outside of Tennessee and talk about the state, there are two people that everyone knows are from Tennessee, and they are Dolly and Elvis," Gov. Phil Bredesen says. "To get the two of them together in a commercial is a home run."

It's also the result of the technology that enabled the producers to make it seem as though Parton is sitting next to Presley as he drives a red convertible in a scene from the 1967 movie Clambake.

SuperAdgrunts, read on to see some other ads that brought Elvis back to hawk their goods.

Pizza Hut - Elvis (1998) - 0:30 (USA) - 1998 SuperBowl

NBA - Love it Live - Elvis Presley (2003) - 0:30 (USA)

Related article: Bring out your dead

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Submitted by Cvonh on 25. April 2006 - 16:52.
Cvonh's picture

But the king is not always golden... I quote myself here:

Execs as the UK bakery Kingsmill would like us to believe that an ad campaign

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