Eminem sues Apple over TV commercial tune

Eminem is suing apple for using the song "Lose Yourself" without permission in a marketing campaign, the LA Times reports.

Apple approached Eminem for use of the song, but representatives for Mathers (Eminem) said that for the rapper to ink any such deal would require "a significant amount of money, possibly in excess of $10 million."

They then pulled "Lose Yourself" from consideration and another Eminem song was proposed instead, this prompted Steve Jobs himself to call up "the performer's management personally to ask Eminem to reconsider or Apple would scrap the campaign." The rapper ended the talks but a commercial featuring "Lose Yourself" appeared between July and October of 2003 on MTV as well as Apple's Internet website, now Eminem wants damages....

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.