The Client: Loews Cineplex Theaters in the US.
The Pitch: Open to all moviegoers.
The Brief: Create a short film/commercial that communicates the following:
Turn Off Cell Phones & Pagers
Visit the Concession Stand
Deposit Litter in Trash
The Media: The winning spot would play before the start of every movie.
Eight really good spots by wannabe Spielbergs.