For the past couple months, mixologist Michael Dietsch has been researching and compiling vintage liquor ads at his A Dash of Bitters blog — you can check them out under the Vintage Ads tag.

What strikes me most is how … ordinary, I guess, they are. Definitely pre-advertising revolution, long copy with an emphasis on heritage. Still, a tall, cool, refreshing look at some classic ads on the rocks; note last week's entry on Jack Cole.