Ever since the Raging cow milk marketing blog last year we kind of knew what was on the horizon; more blatant marketing blogs pretending to be sincere. Soon everone and their spokesperson will have one. We didn't expect the Geico Blog to be so realistic though, sooo.. boring, even though he tries to spice it up by talking about the ads "he" has shot this week. Even animated lizards can have uninteresting "lives" apparently.
Ascii art comment at metaFilter perfectly sums it up.