Everyday Sneakers Viral Spoof

 
 

Everyday Sneakers Viral Spoof

Paris-based Mask has created a spoof viral campaign for 'Everyday Sneakers', for Courir, a French sports shoe retailer. The virals feature a fictional Japanese businessman, Takeshi Mushido, who claims having all his staff wear sneakers is the secret to success.

The site features a two-and-a-half-minute spoof interview with Mushido on the fictional 'World Business Show', promoting his book. Other areas of the site contain an explanation of Mushido's philosophy, along with graphs proving his theory works and wallpapers to download.

There will also be guerrilla marketing featuring Mushido on the streets of Paris.

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Comments

AnonymousCoward's picture

Re: Everyday Sneakers Viral Spoof

'Cause nobody can do it like Mix Master Mushido.
I already feel 60% more productive.

AnonymousCoward's picture

Re: Everyday Sneakers Viral Spoof

Like it. Not that, as a Chicagoan, I can shop at Courir.

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