about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • miconian's picture
    miconian

    A lot of the awkwardness here comes from the simple fact that, for a long time, it wasn't clear how most people were going to end up using their computers. For the computer companies, there was this idea of limitless possibilities, but for consumers, those fantasies had to be distilled into something real and immediate. What, the advertisers were asking themselves, is going to excite people about computers?

    It's interesting that, except for Apple, most manufacturers have settled on "nothing." Even Dell's cool graffiti campaign isn't really about their computers.

    May 14, 2008
  • Dabitch's picture
    Dabitch

    The only thing that seems constant is that Steve Ballmer is a copycat hack.

    May 14, 2008

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