Expected Super Bowl XLIII Ad Line Up By Quarter

Just under two hours until the Super Bowl XLIII kicks off. Here's the in-game ads you can expect to see, sorted by supposed quarter air time (not in any particular order within quarters) and the agencies responsible.

FIRST QUARTER:
Audi - "Decade Jump" - :60
Agency: Venables Bell & Partners, San Francisco

Bridgestone - "Taters" - :30
Agency: Richards Group, Dallas

Toyota Motor Sales USA - "Faces" - :30
Agency: Burrell Communications, Chicago

PepsiCo Beverages/Pepsi - "Refresh Anthem" - :60
Agency: TBWA/Chiat/Day

PepsiCo Beverages/Pepsi Max - "I'm Good" - :30
Agency: TBWA/Chiat/Day

SECOND QUARTER:

Cars.com - "David Abernathy" - :60
Agency: DDB, Chicago

Castrol Motor Oil - "Eddie McCracken" - :30
Agency: Ogilvy & Mather

Hyundai - "Bosses" - :30
Agency: Goodby, Silverstein & Partners, San Francisco

PepsiCo's Frito-Lay/Cheetos - "Uptown Snob" -:30
Agency: Goodby, Silverstein & Partners

Sprint - "Roadies" - :30
Agency: Goodby, Silverstein & Partners, San Francisco

Teleflora - :30
Agency: The Fire Station, the company's in-house agency

DreamWorks Animation/PepsiCo's SoBe - "Lizard Swan Lake" - :60
Agency: Arnell Group

E-Trade Financial - "Baby Investors" - :30
Agency: Grey New York

HALF TIME:

Toyota Motor Sales USA - "Killer Heat" - :30
Agency: Saatchi & Saatchi, Los Angeles

THIRD QUARTER:

Bridgestone - "Hot Item" - :30
Agency: Independent Richards Group of Dallas

NFL - "Usama Young" - :60
Agency: BBDO

CareerBuilder - "It May Be Time" - :60
Agency: Wieden & Kennedy

Coca-Cola Co. - "Avatar" - :30
Agency: Wieden & Kennedy

Coca-Cola Co. - "Heist" - :60
Agency: Wieden & Kennedy

Cash4Gold.com - "Hammer/McMahon" - :30
Agency: Euro RSCG Edge, San Diego

Hyundai - "Contract" - :30
Agency: Goodby, Silverstein & Partners, San Francisco

Denny's - "Thugs" - :30
Agency: Goodby Silverstein & Partners

Heineken - "Warrior/John Turturro" (REGIONAL SPOT)
Agency: Wieden+Kennedy Portland

FOURTH QUARTER:

Taco Bell - "No Wait" - :30
Agency: DraftFCB, Irvine

PepsiCo Beverages/SoBe PureVia - "New Flavors" - :15
Agency: Arnell Group

PepsiCo Beverages/Pepsi Max - "Monkey" - :15
Agency: TBWA/Chiat/Day

PepsiCo Beverages/Gatorade - "Jordan" - :30
Agency: TBWA/Chiat/Day

PepsiCo Beverages/Gatorade - "Talking Heads/Tiger" - :30
Agency: TBWA/Chiat/Day

H&R Block - "Death and Taxes" - :30
Agency: Campbell Mithun

General Electric - "Scarecrow" - :30
Agency: BBDO, New York

UNKNOWN AIR TIME:

GoDaddy - "Shower/Danica Patrick" - :30
Agency: In-house

Pedigree - "Crazy Pets" - :30
Agency: TBWA/Chiat/Day

Kellogg - "Plant A Seed" - :30
Agency: Leo Burnett, Chicago

Monster - "Director of Fandemonium" - :30
Agency: BBDO

Universal Orlando Resort - :30
Agency: David & Goliath, El Segundo, Calif.

Hulu
Agency: Crispin Porter & Bogusky

PepsiCo's Frito-Lay/Doritos - Contest Ad - :30
Agency: n/a - user-generated

MillerCoors/Miller High Life - 1 Second Ad - :01
Agency: Saatchi & Saatchi, NY

Anheuser-Busch/Budweiser - "Clydesdales Generations" - :60
Agency: Waylon Advertising, St. Louis

Anheuser-Busch/Budweiser - "Clydesdales Circus" - :60
Agency: DDB, Chicago

Anheuser-Busch/Budweiser - "Clydesdales Stick" - :30
Agency: DDB, Chicago

Anheuser-Busch/Bud Light - "Sweden/Conan" - :30
Agency: DDB, Chicago

Anheuser-Busch/Bud Light - "Meeting/Office Cuts" - :30
Agency: DDB, Chicago

Anheuser-Busch/Bud Light Lime
Agency: DDB, Chicago

(IF OVERTIME) Anheuser-Busch/Bud American Ale
Agency: DDB, Chicago

Coca-Cola Co./Coke Zero - "Mean Troy"
Agency: Crispin Porter & Bogusky

Paramount Pictures - Three spots for "Transformers 2", 'Star Trek" and "GI Joe"
Agency: In-house

Sony Pictures - two :30 for "The Year One" and "Angels and Demons"
Agency: In-house

NBC Universal's Universal Pictures - unknown but expected to promote "Land of the Lost" and "Fast and Furious"
Agency: In-house

Walt Disney Pictures/Pixar - two spots for "Race to Witch Mountain" and Pixar's "Up"
Agency: In-house