Expected Super Bowl XLIII Ad Line Up By Quarter

 
 
 

Expected Super Bowl XLIII Ad Line Up By Quarter

Just under two hours until the Super Bowl XLIII kicks off. Here's the in-game ads you can expect to see, sorted by supposed quarter air time (not in any particular order within quarters) and the agencies responsible.

FIRST QUARTER:
Audi - "Decade Jump" - :60
Agency: Venables Bell & Partners, San Francisco

Bridgestone - "Taters" - :30
Agency: Richards Group, Dallas

Toyota Motor Sales USA - "Faces" - :30
Agency: Burrell Communications, Chicago

PepsiCo Beverages/Pepsi - "Refresh Anthem" - :60
Agency: TBWA/Chiat/Day

PepsiCo Beverages/Pepsi Max - "I'm Good" - :30
Agency: TBWA/Chiat/Day

SECOND QUARTER:

Cars.com - "David Abernathy" - :60
Agency: DDB, Chicago

Castrol Motor Oil - "Eddie McCracken" - :30
Agency: Ogilvy & Mather

Hyundai - "Bosses" - :30
Agency: Goodby, Silverstein & Partners, San Francisco

PepsiCo's Frito-Lay/Cheetos - "Uptown Snob" -:30
Agency: Goodby, Silverstein & Partners

Sprint - "Roadies" - :30
Agency: Goodby, Silverstein & Partners, San Francisco

Teleflora - :30
Agency: The Fire Station, the company's in-house agency

DreamWorks Animation/PepsiCo's SoBe - "Lizard Swan Lake" - :60
Agency: Arnell Group

E-Trade Financial - "Baby Investors" - :30
Agency: Grey New York

HALF TIME:

Toyota Motor Sales USA - "Killer Heat" - :30
Agency: Saatchi & Saatchi, Los Angeles

THIRD QUARTER:

Bridgestone - "Hot Item" - :30
Agency: Independent Richards Group of Dallas

NFL - "Usama Young" - :60
Agency: BBDO

CareerBuilder - "It May Be Time" - :60
Agency: Wieden & Kennedy

Coca-Cola Co. - "Avatar" - :30
Agency: Wieden & Kennedy

Coca-Cola Co. - "Heist" - :60
Agency: Wieden & Kennedy

Cash4Gold.com - "Hammer/McMahon" - :30
Agency: Euro RSCG Edge, San Diego

Hyundai - "Contract" - :30
Agency: Goodby, Silverstein & Partners, San Francisco

Denny's - "Thugs" - :30
Agency: Goodby Silverstein & Partners

Heineken - "Warrior/John Turturro" (REGIONAL SPOT)
Agency: Wieden+Kennedy Portland

FOURTH QUARTER:

Taco Bell - "No Wait" - :30
Agency: DraftFCB, Irvine

PepsiCo Beverages/SoBe PureVia - "New Flavors" - :15
Agency: Arnell Group

PepsiCo Beverages/Pepsi Max - "Monkey" - :15
Agency: TBWA/Chiat/Day

PepsiCo Beverages/Gatorade - "Jordan" - :30
Agency: TBWA/Chiat/Day

PepsiCo Beverages/Gatorade - "Talking Heads/Tiger" - :30
Agency: TBWA/Chiat/Day

H&R Block - "Death and Taxes" - :30
Agency: Campbell Mithun

General Electric - "Scarecrow" - :30
Agency: BBDO, New York

UNKNOWN AIR TIME:

GoDaddy - "Shower/Danica Patrick" - :30
Agency: In-house

Pedigree - "Crazy Pets" - :30
Agency: TBWA/Chiat/Day

Kellogg - "Plant A Seed" - :30
Agency: Leo Burnett, Chicago

Monster - "Director of Fandemonium" - :30
Agency: BBDO

Universal Orlando Resort - :30
Agency: David & Goliath, El Segundo, Calif.

Hulu
Agency: Crispin Porter & Bogusky

PepsiCo's Frito-Lay/Doritos - Contest Ad - :30
Agency: n/a - user-generated

MillerCoors/Miller High Life - 1 Second Ad - :01
Agency: Saatchi & Saatchi, NY

Anheuser-Busch/Budweiser - "Clydesdales Generations" - :60
Agency: Waylon Advertising, St. Louis

Anheuser-Busch/Budweiser - "Clydesdales Circus" - :60
Agency: DDB, Chicago

Anheuser-Busch/Budweiser - "Clydesdales Stick" - :30
Agency: DDB, Chicago

Anheuser-Busch/Bud Light - "Sweden/Conan" - :30
Agency: DDB, Chicago

Anheuser-Busch/Bud Light - "Meeting/Office Cuts" - :30
Agency: DDB, Chicago

Anheuser-Busch/Bud Light Lime
Agency: DDB, Chicago

(IF OVERTIME) Anheuser-Busch/Bud American Ale
Agency: DDB, Chicago

Coca-Cola Co./Coke Zero - "Mean Troy"
Agency: Crispin Porter & Bogusky

Paramount Pictures - Three spots for "Transformers 2", 'Star Trek" and "GI Joe"
Agency: In-house

Sony Pictures - two :30 for "The Year One" and "Angels and Demons"
Agency: In-house

NBC Universal's Universal Pictures - unknown but expected to promote "Land of the Lost" and "Fast and Furious"
Agency: In-house

Walt Disney Pictures/Pixar - two spots for "Race to Witch Mountain" and Pixar's "Up"
Agency: In-house

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