Ad shoot - Fall off the roof failed - no mention of brand in media.

In Auckland a man posing for an advert managed to scare onlookers so good they called the fire brigade. He was hung from the side of the BNZ tower in central Auckland today, appearing to have fallen from his safety cage. The fire brigade came to the rescue, the wallclimber Nigel Lennox apologized, and some ad exec is really mad this made it all the way in to the New Zealand Herald, without one mention of this high-flying ad shoot was for. hehe. Fail!

A window washer who hung from the side of the BNZ tower in central Auckland today, appearing to have fallen from his safety cage, was actually being photographed for an advertisement.

A Fire Service crew trained to abseil down buildings raced to the Queen St skyscraper about 12.18pm, after receiving a call reporting someone hanging from a basket outside the 34th floor.

A crowd had gathered on the street below to see what they thought was a man clinging to a rope beneath the cage.

After several minutes he pulled himself back aboard the cage, waving happily to the onlookers below.

The fire service's specially trained, high angle rescue team that had been was sent to the scene, encountered the person they had gone to "rescue" as they reached the rooftop.

The window washer, industrial abseiler Nigel Lennox, said afterwards he had been employed by an unnamed company to make the advertisement.

He was not hanging, but was actually tied to the cage with the full complement of abseiling gear and a back-up keeping a close eye in case he got himself in trouble.

When he emerged from the cage at the top of the tower, he acknowledged he might have caused a bit of a commotion.

"For anyone else it looks a bit out of it but it is just a normal abseil."

right, i'm off on vacation. or something.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.