faux absolut ad gains fame for brand

Adage tells the story of a faux absolut ads claim to fame. The ad which depicts Jason Lewis in the buff with a strategically placed Absolut bottle was shown on the show Sex in the City. Since then Absolut has been flooded with callers asking for a copy of the faux ad.

The ad appeared on a New York bus stop, but its appearance within the show as a Times Square billboard was added digitally. Sex and the City message boards on the HBO Web site were full of folks -- male and female -- asking for copies of the "Absolut Hunk" image.

The adage article is here and has a larger version of the poster on their site to view.

Comments (2)

  • anonymous's picture

    He looks a lot like Marcus Schenkenberg.

    Aug 04, 2003

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.