Adage tells the story of a faux absolut ads claim to fame. The ad which depicts Jason Lewis in the buff with a strategically placed Absolut bottle was shown on the show Sex in the City. Since then Absolut has been flooded with callers asking for a copy of the faux ad.
The ad appeared on a New York bus stop, but its appearance within the show as a Times Square billboard was added digitally. Sex and the City message boards on the HBO Web site were full of folks -- male and female -- asking for copies of the "Absolut Hunk" image.
The adage article is here and has a larger version of the poster on their site to view.