The creative team of Jen van Blerk, David Mthembu, and Louise Mokgwatsane at FBC Impact were given the challenge of getting people talking about the Lentswe Poetry Project and to entice people to enter in a way they'd never seen before. Their solution was to use the insight that people who write poetry are people that are feeling something - so they encouraged people to interact with the paper of the poster to express themselves or to send in a poem.

Advertising Agency: FCB Impact, Johannesburg, South Africa
Creative Director: Marthinus Duckitt
Art Directors: Jen van Blerk, David Mthembu
Copywriter: Louise Mokgwatsane
Illustrator: Jen van Blerk
Released: December 2006