FedEx Kinko's No More All-Nighters Campaign goes Guerilla

FedEx Kinko's launched a guerilla marketing campaign this week in conjunction with its NoMoreAllnighters.com campaign. The campaign is for its new Print Online offering. The image below is an example of activities in Atlanta, San Francisco, Philadelphia and Chicago. The same activity will happen in New York next week.

The FedEx Kinko's NoMoreAllnighters.com site is a dedicated resource for small businesses, mobile professionals and really anyone who is consistently burning the midnight oil. The site provides an overview of FedEx Kinko's Print Online offering and how users can utilize it to save time and ultimately prevent allnighters. It also gives visitors a chance to win a 7-day-all-nighter stay at a luxury result in Hawaii – somewhere WORTH staying up. The site and sweepstakes are inspired by the new FedEx Kinko's Print Online service featured in a comical commercial airing now, which can be viewed here.